Moore Content Intelligence
Moore Content Intelligence, or MCI, is a private internal content-intelligence application used by the Moore at Disney creators. It connects to creator-owned accounts only after authorization and helps us collect first-party performance data, review what happened after publishing, and make better-informed content decisions.
What MCI does
- Connects to Moore at Disney social-platform accounts that an authorized owner or operator chooses to connect.
- Retrieves account, channel, content and performance information made available through the platform APIs and the scopes granted during authorization.
- Stores permitted performance history so the creators can compare posts over time and understand what content is helping the audience.
- Uses that evidence internally to support content planning, packaging and production decisions.
Google and YouTube access
When Google or YouTube authorization is used, MCI requests only the permissions needed for the connected functionality. The Google consent screen shows the specific scopes requested before access is granted.
Depending on the scopes authorized, MCI may access channel/account identity and metadata, content/video metadata, and authorized YouTube analytics or statistics such as views, watch time, audience or engagement information, and other performance data made available through YouTube APIs.
User control
An authorizing user can revoke Google access through Google’s account permissions page and can request deletion of stored MCI data. See the data deletion instructions for the exact process.
Important limitations
MCI does not request a user’s Google or YouTube password. It does not represent itself as YouTube, Google, Disney, or Disneyland. Any future feature that would publish, edit, delete, or otherwise change platform content on a user’s behalf would require the appropriate authorization and an explicit user-approved action.